10 Key Takeaways From Ad Age Digital Conference SF

Experticity News
Modern Marketing


I attended Ad Age Digital Conference in San Francisco and was blown away by all the creative and innovative speakers! These are the most valuable messages that were shared.

Top 10 Key Takeaways:

1. It’s all about your customer and hearing their voice – @megbear @oraclesocial Vice President
2. You have to speak to your audience in the same voice they speak to each other – @dietznutz @vice SVP of Sales
3. 80% of customers purchase behavior will be dictated by social digital interactions – @gartner_inc
4. There is a gap between what marketers need and what consumers want – Gary Briggs @facebook CMO
5. Branded content is only branded content if it sucks – @Wired
6. Digital is what allows traditional marketing to be personal, and builds brand affinity – Jenna Fagnan @TequilaAvion President
7. Social media is scalable with brand ambassadors – Jenna Fagnan @TequilaAvion President
8. ROI is tough in social but there is a corollary to ROI, COI Cost of Ignoring and it is a higher cost to pay – @megbear @oraclesocial Vice President
9. Kids (Post Millennials) are making the decisions. They tell their parents where to go on vacation. What cars to buy. Etc. Post millennials hold all the purchase power – @kaufman_pam @nickeolodeontv CMO & President of Consumer Products and @Gomez_Rick @target SVP Brand & Category Marketing
10. Brands = publishers = a world where @redbull buys rights to the Olympics, owning all content around the event to distribute – @IvanWicksteed @OldNavy SVP and Global CMO

Written By

Lauren Gould, Product Marketing Manager with ReadyPulse.