With more than a half billion users, Instagram is a lucrative marketing tools for any brand. This year, Instagram announced that it will be more focused on businesses who are using Instagram, providing in-depth reporting and better advertising tools. But how can you use Instagram to effectively stand out from the crowd and create more engagement? We’ve gathered top tips from brands we love to share some do’s and don’ts for using Instagram for business.
DO: Create a post cadence
The best Instagram accounts have a general posting schedule. Sometimes it’s posting every day; other times it’s posting just a couple times a week. Figuring out a cadence that works for you and your audience is key. By doing this, your followers will come to know roughly when they can expect to see your content. A good, general guideline is to post no more than twice per day and at least twice per week.
DON’T: Forget to measure everything
As with any marketing initiative, measure, measure, measure! Before embarking on your new Instagram strategy, decide what your goals are and the metrics that will help you track your progress towards your goals. So the question I’m sure you’re asking is, “I know I have to measure this, but what the heck do I measure?” The opportunities are endless here! If you are trying to grow your following, measuring your new followers per day, shares per day or some form of engagement might be meaningful. If you are trying to measure engagement, perhaps likes or comments may be more relevant for you. With Instagram’s new metrics for businesses, reporting will soon be much easier.
Image via Mashable
DO: Engage with your audience
Creating conversation is critical to a successful Instagram account. Whether it’s asking questions, answers questions or encouraging sharing posts. Don’t be afraid to join in on brand or industry relevant conversations, track hashtags or ask questions to build the conversation. In fact, by engaging with your audience, you may find people who are already influencers for your brand, spreading your message to their audiences. Start a conversation with them too… you never know what could happen!
DON’T: Neglect your style
Be you. Chances are you have already developed a brand voice and tone. Carry that over to your Instagram. Remember, Instagram and social media in general have a more personal tone than traditional marketing channels. You have a style, so own it. Instagram is an opportunity to develop that voice into a visual look-and-feel. This is your chance to have fun, give some personality and human touch to your brand. Listen to your fans and cater to why they love your brand to get them engaged in your content.
DO: Use the bio link to drive sales or engagement
There is one spot for a link on your entire Instagram feed. Are you using it? Take advantage of this one chance to engage your audience and send them somewhere meaning, since you are taking them out of the Instagram app. Got a new product launch? Send users to a product landing page. Got a great new blog post? Send them directly to it. Want to make your entire Instagram feed shoppable? Try a link that sends users to a feed where they can buy the products you are posting about on your account.
DON’T: Create content just because
Just like any other social media platform, be thoughtful about what you post. Don’t post images or videos just because. Keep your posts relevant to your brand and the interests of your followers and target audience. Context is king, so remember to tie it back to your purpose. If you feel like you are struggling to find content to post, reexamine your cadence to make sure it is the right one for your brand.
Following these do’s and don’ts will set you on the fast track to making your brand Insta-famous. By doing so, you can rise above the noise, find influencers and create an Instagram account that rivals top brands and celebrities. Have fun and good luck. We’ll keep our eye out for you on Instagram!