It’s not easy being marketer these days. We’re continuously bombarded with information especially on social media.
Most brands don’t realize the value of user-generated content (UGC), or they’re aware of the benefits, but don’t know how to implement a strategy around UGC.
Clear communication is important in all aspects of business, including your influencer marketing programs.
There’s so much noise on the Internet and social media platforms that companies are finding it difficult to be seen and heard.
Any marketer knows how much time and effort it takes to create a successful social campaign.
Standing before a number of brands at a recent tradeshow, I asked this one question: If I gave you a choice between access to social celebs—like Kim Kardashian and LeBron