Creating Content Social Influencers Want to Share

Influencer Marketing
Modern Marketing


Influencer marketing is one of the most valuable strategies companies are using to connect with new audiences and build trust with consumers. These relationships can be mutually beneficial when both parties are doing their fair share and are fully invested in the partnership.

After you have identified your influencers, it’s time to focus on creating content that will get your influencers excited. Don’t sit idly by and hope they pay attention to you, learn how to create inspiring content your influencers can’t help but share.

Ask them to Contribute to your Blog

Encouraging your influencers to contribute to your blog is a great way to involve them in the process. When influencers produce the content themselves, they are passionate about it and more likely to share.  They feel proud of their content and honored to have it showcased on your website.

Leveraging thought leaders to post for you also adds credibility to your blog and frees up writing time for your team. Another option is to have influencers or thought leaders blog about your brand on their websites. This will help expose your brand to new audiences.

Co-Create Content

Working together to design new content is a great driver for encouraging your influencers to share more. Collaboration helps you develop original content while building your relationships because you’re showing them you value their ideas and opinions. Remember that great content doesn’t always have to be a blog post. Work with your influencers to brainstorm new ideas and delivery channels. Include mediums such as videos, images and infographics you think your audience will appreciate.

Focus on Original & Personal Content

There’s so much content circulated online that it’s easy to get caught up in producing as much as you can, as fast as you can, however, this will only contribute to the noise. Take time to craft original content that will engage people. Your influencers are spending a lot of time online and know redundant content when they see it. They want to show their audience they’re in the know by sharing new topics, products, and updates before anyone else.


Mention them on Social

It sounds simple, but a lot of times we forget that merely asking your influencers to share the content in your posts will encourage them to take action. They have busy schedules too and may forget to distribute the information. Follow your influencers online so you can easily engage them when you have content to share.


Securing your influencers is the first step to building up your influencer marketing program, but that’s just the beginning. Creating content your influencers want to share and keeping them engaged can present a challenge. But don’t just hope they’ll remember to share your content: Communicate, collaborate, and strategize. Get involved so your influencers experience a mutually beneficial relationship that boosts both your brand and theirs.

Written By

Katie Carlson, Contributing Author with Experticity.