A common question among brands who work with influencers is how to compensate brand ambassadors. I challenge you to think beyond monetary compensation and come up with creative ways to thank them for their loyalty that speaks to them and your brand.
While it’s not the same answer for every influencer or campaign, there are a few noteworthy ideas worth giving a shot. Here are a few creative ways to compensate social influencers and show your appreciation for their work and that you value the relationship.
Compensating your social influencers with free or discounted product not only excites them, but makes sense if they’re writing reviews on your products. If you’re already giving your influencers stuff as part of the project, maybe throw in a couple of surprises or extra goodies. Unexpected kindness go a long way. Surprise and impress them and they’ll be talking about you to their friends, family and social networks beyond the scope of the assigned project.
Influencers love sneak peeks or being told about secret product launches and brand announcements before the general public. Give them special access and make the reveal a special occasion. Feeling like an insider and part of the brand will help the authenticity and success of your influencer campaign.
Who doesn’t love a unique trip or complimentary conference in a beautiful location? Invite influencers to events you’re attending or hosting. Send them somewhere special where they’re on location and experiencing your brand or products in real time. This alternative form of compensation is sure to get them talking and sharing. Your influencers will feel important and happy that you’re willing to invest in their talent and well-being.
Invitations to Events
VIP, or backstage passes are always a great way to compensate your influencers. Jumping the line, getting in first and hanging out with important people is all your social influencers ever wanted. Make their wishes a reality by making them feel like part of the team and rewarding them with experiences they’ll remember for the rest of their life.
Yes, it seems simple, but that’s because it is. However, it carries more importance than you may think. Influencers who are selected to collaborate with their favorite brands are typically ecstatic about the opportunity. Give them anything to brag about and they’ll be spreading the news and sharing compliments all over social media. This is why it’s extremely important you pick the right influencers for your brand. You want people working for you who love you, because it makes everything else easier.
It’s time to get your creative juices flowing and brainstorm new and exciting ways to compensate your social influencers. Don’t let a limited budget hold you back from praising and impressing your biggest fans. Whatever you do, keep the compensation choice authentic and as personalized as possible.