Customer Story

“Experticity has been huge for my team. I get a knowledgeable staff and they get an incentive… Please keep this coming.”

- Jordan Frost

Purina, Petsmart Manager

How Purina got the most important influencers talking about new products at the most important places.

purina case study

70,000 THAT’S THE NUMBER OF CONVERSATIONS INFLUENCERS ARE HAVING ABOUT PURINA

Purina decided the best course of action was to engage influencers at their most important retail locations. The result? Nearly 70,000 weekly conversations with customers about Purina.

876 STORES AND THOUSANDS OF CONVERSATIONS

Purina was able to connect with retail influencers in 876 unique retail locations. That means thousands of influential conversations were happening in places such as Petco, Petsmart and Pet Supplies Plus.

strivectin knife case study
strivectin knife case study

6x INCREASE IN HANDS-ON PRODUCT EXPERIENCE

After learning about Purina Muse, influencers were six times more likely to recommend the product to customers. That’s six times more than your average retail employee.

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