“We’ve seen and learned about the impact of influencer marketing and realize that Experticity has been an untapped resource for us.”
Wüsthof, a 200-year-old knife brand, wanted to share its story and product information with the influential people who impact buying conversations on the retail floor, closest to the point-of-sale.
IMPACTING OVER 5,000 PRODUCT CONVERSATIONS PER WEEK
A small, influential audience can have quite a huge impact. Case in point — the 5,510 product conversations that resulted from just 145 experts engaging with the Wüsthof campaign on Experticity.
EXPERTS SPENT ABOUT 34 MINUTES WITH WÜSTHOF CONTENT
A person’s average attention span is just 8 seconds. But during this campaign, influencers spent an average of 34 minutes engaging with Wüsthof content on Experticity, learning about what the brand has to offer.
THE RESULT? SALES AT STORES WITH EXPERTICITY MEMBERS INCREASED BY 3.5x AS MUCH AS OTHER STORES
The power of influential experts can be quantified. At stores where retail associates engaged with Wüsthof content on Experticity, sales increased by 3.5x as much as stores that didn’t participate. Just imagine if every location had been engaged with Experticity.