GAP Invites Facebook Fans to be part of Donations, Albums and Threadless challenge

Modern Marketing


GAP is breaking some new grounds in engaging fans with innovative ideas. We have observed several invitations to Facebook Fans and three of them stood out.

Here are the details:

  • “Dance with GAP kids” – in a novel way to encourage its fans to share the video, GAP promises to donate $1 for each share (of the video) to the Debbie Allen Dance Academy
  • What could be termed as a crowd sourced merchandising, GAP is driving the VOte Bright Challenge to encourage its fans to submit designs that could be sold at GAP
  • If you ever wanted to put your photo on a billboard in Times Square, then hurry up. All you need to do is to tweet a photo of yourself and with the hashtag #BeYourOwnT

Written By

Lauren Gould, Product Marketing Manager with ReadyPulse.