Companies depend on digital and content marketing to drive new business, increase brand awareness and contribute to the bottom line. There’s no way around it, digital communication is the way of the world and it’s only going getting bigger.
This shift in advertising strategies has left many companies trying to do it all with very little staff or experience. In fact, some individuals comprise the entire marketing department and it’s overwhelming to have to be the one generating all of the content such as updating blogs, posting on social media, developing whitepapers, graphics and so on. Here are some tips for making sure your marketing team doesn’t experience content burnout and how to keep them motivated while still producing without feeling weary or exhausted.
Content Creation is a Team Effort
Even if your marketing team is one person, it’s important to leverage everyone from the CEO to the business development folks should be involved with your content marketing efforts. If you’re lucky enough to have a marketing department with more than a few people, it’s still a good idea to get the leadership and directors involved and make them responsible for contributing their ideas to the overall content plan.
Have a Plan
Regardless of the size of your team, it’s always helpful to be organized and have a plan of attack in place before you start tackling the work. Take the time to plan ahead and discuss with other team members what the goals are for the year. Planning takes time and patience, but it’ll save you from future headaches because you’ll be prepared.
Connect with Social Influencers
You hear so much about influencer marketing because companies are successfully using social influencers to drive business. This marketing tactic puts your message with the people love your brand, who are engaged with your audience. Personal recommendations that come from influencers who consumers trust is marketing gold.
Encourage Breaks & Provide Outlets Stress Relief
Company culture is a huge factor in how your team performs. It’s important for leadership to encourage their staff to take breaks, make them feel appreciated and provide help or resources when needed. Companies that make it a point to supply games, implement creative thinking workshops and teambuilding activities experience less employee burnout. The more you show you care about the well-being of your employees, the better they’ll perform.
Leverage Technology to Manage the Workload
If you work in marketing, you know there is no shortage of platforms, tools, and technologies to assist you in managing your work. Consider using scheduling, automation or project management tools to help you work smarter, not harder. Even if you make small investments to utilize these different technologies, the benefits you’ll experience are well worth it.
Recruit your Co-Workers to Contribute to your Content Distribution Efforts
Leveraging employee advocacy for your content creation and distribution is useful because it’s a simple, highly effective and inexpensive technique that will increase your content efforts and maximize your reach. Sometimes all you have to do is ask. Employees in all departments who are passionate about your company will usually be willing and excited to help generate content or socialize the content your team is creating. Getting your co-workers to share your content will allow you to reach new audiences and produce new content with fresh perspectives.
Curate & Repurpose Content
Repurposing content gives you many new ways to share content you’ve already spent the resources creating. Consider transposing a piece of content into other formats, breaking down a large piece of content into smaller ones or aggregating individual pieces of content into a larger one. Your other option is to include content creation as part of your marketing strategy. This is the process of sifting, sorting, arranging, and publishing information you curate from the Internet and presenting it in a meaningful and organized way.
Content creation burnout is real and it’s something you want to avoid at all costs. If it occurs, everyone on the team suffers, so use these tips to make sure it doesn’t happen to your team. Taking a proactive approach to avoiding content creator burnout gives you the best chance of avoiding the issue before it even happens.