Be an expert on the power of experts.

How to Woo Your Influencers

Real-life influencers are becoming increasingly essential in today’s marketing landscape. After all, they’re the ones who turn people on to your products, and your company.

4 Phases of the Consumer Buying Journey

The Consumer Buying Journey is Changing Is Your Brand Ready? Marketers can’t reach their goals without knowing exactly who their target audiences are and how those people make purchases.

The New Rules of Brand Influence

Today’s brands are held to higher standards than ever. Thanks to the proliferation of content, mobile, and social media, consumers want the best information—and they want it fast.