There’s a big difference between someone smiling about a free backpack and a qualified, authentic expert.
Influencer marketing is about more than just likes, shares or reach.
If your brand has to pay for its friends, they were never really friends in the first place.
In fact, just 3% of consumers would consider buying a product endorsed by a celebrity.
Real influence isn’t about fame, fortune or celebrity status. And it takes more than one paid social post or viral video to maximize the power of influencers.