Buying a gift from a local business just feels good. You’re not only finding, say, the perfect holiday gift, you’re also investing in your community.
Influence in retail matters, to customer and your ROI. This academic study explores just how much more passionate retail influencers sell than their counterparts. The result might surprise you.
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More insights on the power of experts.
Black Friday is around the corner, which means we’re about to enter the busiest shopping season of the year.
It’s not easy being marketer these days. We’re continuously bombarded with information especially on social media.