The New Era of Successful Design and Image Selection

Influencer Marketing
Modern Marketing
Social Media Marketing


To be successful in digital marketing, you not only need to have a strategy but also the knowledge and wiliness to adapt to new design and image trends. According to eMarketer’s latest research report, total digital ads spending will surpass television ads for the first time in 2017. Companies are investing in the digital world and they’re hungry to know what’s working and what’s not for marketers.

The new era of successful design and image selection is filled with new and exciting best practices. Optimize performance, increase sales and become a leader in the digital marketing space using the design and image selection tips outlined below.

The Importance of Visual Assets

Images not only help people retain more information longer, but they also have the ability to increase people’s willingness to read a piece of content. You can’t ignore the impact of strong visuals in your marketing strategy. Marketers are primarily relying on photos, video, illustrations and infographics to communicate their brand story. Your copy should be strong enough to stand alone, so that when paired with an image it has an overpowering chance to be noticed be your audience.

Responsive Web Design

A responsive web design encompasses an optimal viewing and interaction experience, which includes easy reading and navigation with a minimum of resizing, panning, and scrolling, across a wide range of devices (from desktop computers to mobile phones and tablets). This means testing the code early and often, creating a balance between design elements and negative space and being aware of file sizes and dimensions of images on your website.

Authentic Imagery

Stock imagery is easy and cheap, but it’s not sitting well with viewers and consumers. Custom, authentic images display real people and communicate genuine stories that are more relatable to consumers. Designers are also featuring larger product images on their pages. Larger product images help designers highlight different features of a product in a more efficient and effective way. If you want your content to be viewed, you need to make sure to include relevant and high-quality images.


Adopt a Data-Driven Strategy

Whatever you’re marketing, it’s important you have a plan in place to collect and analyze data. Your first step to driving a decent return on your digital marketing investment is implementing a data-driven strategy. The research and trends you’re able to gather will help you create customer personas and also devise a better content, advertising, and social media program. Data sources, types, pieces, organization, and interpretation will provide valuable information that will be useful for making business decisions.

Focus on Engagement

Brands need to transition from a focus on quality content to engaging content, which means producing trendy and shareable items. Your goal is to get people reading, liking and sharing your blogs, images, videos and articles to their network. Tailor your content to your target audience and share information that compels them to engage. You shouldn’t just rely on organic reach, but also sponsored updates and distributing your content through multiple channels.

Storytelling & Personalized Marketing

Spend time developing your audience’s profile and persona. Effective targeting and meeting the needs and preferences of your targeted identities are key to achieving a better ROI. Customers love engaging with brands and content that speak to their needs and help solve their problems. You can also achieve this by using visuals to strengthen your storytelling. Effective storytelling has the power to move your customers into action and make them feel part of your brand’s message and community.


Visuals, engagement, data, responsive websites and personalized marketing tactics are all ways to join in on the new era of successful design and image selection. Give your customers what they want by knowing what they need. Grab their attention and keep it with these creative and proven design and marketing best practices.

Written By

Katie Carlson, Contributing Author with Experticity.