Inspiration, one of the most powerful emotions to cause action. But what inspires your consumers? Is it a newsletter, a promo code, or perhaps a social photo?
The core of marketing is to share the value your brand provides in an authentic way. Transparency will be the most important tool for marketing this year, and the brands with the best strategy will be those that give an accurate, real-time picture of what they are doing in the interest of the consumer at any given time.
Some of you may be scratching your heads wondering how can I be transparent and inspirational all at the same time? If you are marketing in the interest of your consumer the solution is actually very simple.
The most effective way to inspire with transparency is to elevate shop-able social content displayed right where the consumer browses, your e-commerce site.
ReadyPulse is an influencer marketing software company that delivers inspirational marketing for aspirational brands to elevate authenticity, brand loyalty, and revenue. We hold the key to on-demand, product relevant, authorized UGC.
With the Demandware ReadyPulse LINK Cartridge marketers can unlock the power of inspirational marketing. With 1 simple integration Demandware merchants can display shop-able feeds of the best social photos and videos from the best influencers on their home page, category pages, and product detail pages. The best part is, this integration eliminates the need for dev resources, saving you time and money.
It’s time to get real with your consumer, there is no excuse not to fuel their inspiration.