The holidays are upon us and that means it’s time for gingerbread houses, sledding dates and shopping sprees. It’s the perfect season for brands and marketers to think about how they can share their products, give back to their communities and engage with their most loyal fans and customers on social media. See how some brands are already thriving with their holiday marketing and learn some valuable tips so you can join in on the fun.
1. Video Series
When you combine humor and video you get rock star marketing. That’s exactly what OfficeMax has done year after year. They’ve got their audience creating, sharing and laughing all at the same time. The campaign works because it’s clever, interactive and has a personalized nature that causes a viral effect. As you plan your holiday marketing strategy, focus in on the audience you’re trying to reach and how you can make them feel connected to your brand.
2. Mobile and In-Store Engagement
Macy’s Believe Campaign always gets a lot of attention and this year is no different. Every year, Macy’s donates $1 to the Make-A-Wish Foundation for every letter to Santa that is submitted at their store. Millions of letters flood in each year, and yet they still thought about how they could make it even better by creating engagement and interaction with their fans. Macy’s designed an app to take pictures with some of Macy’s holiday characters to further promote their campaign. It’s a smart move because the store is giving their customers a mobile experience to spread the word and fueling engagement at the same time. You can’t go wrong with holiday-themed offers that are creative, fun and keep your brand top-of-mind.
3. Multi-Channel User Generated Content (UGC)
There’s no better way to tell a story than through a beautiful picture. That’s exactly what Nestlé USA’s Stouffer’s frozen foods brand is doing on Instagram this season. The “All to the Table” campaign underscores that the holidays offer important opportunities for family and friends to come together over food. What else can we say except, yum!? It’s a pretty intricate campaign complete with YouTube and Hulu videos, stills on Facebook, Twitter, Pinterest and Instagram. Instagram specifically includes “tablescape” images that come together through grid sections. Each individual image contains recipe, table décor or hosting tips (Media Post). A wild guess, but this campaign seems like it was planned out, and done so remarkably.
4. Hashtag Share Campaign
One reason people look forward to the holiday season is because it’s a time to spread cheer and reconnect with family. It’s an emotional part of the year for many as they give back to their communities and visit loved ones. Hallmark took a leap of faith this year and tackled it’s first-ever digital-only holiday campaign. The campaign website, #KeepsakeIt Together, includes short YouTube videos of funny and imperfect family moments around holiday traditions. It sure is a nice change of pace from the more traditional “Hallmark moments” television commercials. Nailed it!
5. Social Influencers & Brand Ambassadors
The holidays generate no shortage of celebrity brand ambassadors in marketing campaigns throughout the world. H&M kicked off the 2015 holidays with Katy Perry as the star of their new advertising strategy. Who better to communicate fun and excitement than this firecracker? Her personal brand is perfect for the H&M sparkly and magical holiday collection. Whoever you team up with, keep in mind they should be a natural fit for the brand, communicate authenticity and know how to spread the word on social media. If done right, brand ambassadors can create quite the stir for your brand.
The holidays are a time to get the creative juices flowing and test out new marketing ideas. The rise of social media, influencer marketing and technology offer up endless amount of holiday campaign possibilities in 2015 and beyond. Whatever you do, keep it social, keep it interactive and most importantly, keep it real.