In fall of 2015 it was announced that Instagram had reached 400 million users. This alone is reason for all brands to at least have a presence on the social media platform. Anyone can register for an account, the real challenges are being able to produce successful marketing campaigns that generate a strong ROI and launching an effective social influencer campaign that expands reach.
Facebook CEO Mark Zuckerberg believes Instagram holds great possibilities for brands and marketers, “With so many users, the potential for advertising is great which is why we’re providing our services to connect the top Instagram publishers with reputable brands looking to promote their products organically.” See what defines a social media influencer and why companies want to work with influencers. I’ll also cover the top Instagram influencers of 2015 and how to create lasting relationships and successful campaigns with Instagram influencers.
Defining Social Media Influencers
An influencer is the driving force connecting your brand with your target consumers. Their opinion and experience carries authentic weight and an element of trust that isn’t always evident coming from the brand itself. Influencer marketing provides marketers with a scalable way to reach new people on social and quickly convert them into a customer.
These socially savvy individuals provide value to brands because they have proven they know how to grow a loyal following, create consistently engaging content and inspire trends. A social influencer has a high level of credibility and respect with an audience, so much in fact that their opinions influence others to take actions.
Why Companies Work With Social Media Influencers
The number one reason brands want to work with influencers is because 92% of consumers trust recommendations from their friends and family. These endorsements carry a lot of weight because they drive sales and allow brands to reach new audiences.
Instagram is a powerful tool for brands and marketers because it allows them to visually put products in the hands of social influencers who’ll grant them access to reach new audiences. A contextual fit, strong reach and an influencer’s ability to trigger action from their fans are all reasons why brands are securing these relationships. Engaging with product content and making purchases is exactly what brands need users doing to grow business and increase sales.
Top Instagram Influencers of 2015
Below are a few of the top Instagram influencers of 2015 because of their ability to connect with a large following, drive attention to products and increase sales.
- Home/Family: @rachparcell
- Business/Tech: Richard Branson (@richardbranson)
- Fashion/Beauty: Bethany Noel (@bethanynoelm)
- Design/Home: Joy Cho (@ohjoy)
- Food: Ellie Bullen (@elsas_wholesomelife)
How Brands Work With Top Instagram Influencers
Millennials are poised to reshape the economy and set the tone for what’s hot and what’s not these days. Instagram has a competitive marketing advantage with millennial consumers and this a main reason brands are flocking to implement a social influencer marketing campaign on the platform. Relevance, reach and resonance are three traits you should look for when seeking influencers for your campaign.
An influencer’s power is in the reach of their network and the sway they have over their followers. Engagement on Instagram is reported as higher than on any other social media platform. This means that if you’re able to generate and promote interesting content, you’ll be reciprocated with love and action from your users. Much of your success will come from a well-developed plan including, defined metrics, finding the right influencer for the project and having a creative and strategic collaboration with the chosen Instagrammer. Optimizing and monitoring your campaign are a few other important actions you should take to guarantee positive results.
The top Instagram influencers of 2015 are labeled as such because they have the relevance, reach and resonance that enables them to make great impact online. Brands should recognize that creating an influencer marketing campaign takes hard work and a clear strategy. I think we can all agree that seeing your product in the hands of a top Instagram follower would be a great feeling, but that watching sales increase is an even better one.