SALT LAKE CITY (July 18, 2016) – Experticity, the largest network of influential brand experts, today announced that Inga Johnson, senior vice president of brand and marketing, has been named as one of Utah Business’ 30 Women to Watch.
Every year, the Utah Business 30 Women to Watch list celebrates Utah’s most influential women in business. Johnson was among other influential women who were nominated by their peers and recognized for their accomplishments and dedication to their professions.
“I am most proud of the large testing engine we are building within marketing that is constantly experimenting with moving our metrics,” she says. “Some of our key programs will have over 600 percent lift in daily sales for the brands involved. These results didn’t happen the first time, but rather with a lot of experimentation and optimization.”
In her role at Experticity, Inga Johnson is responsible for marketing and brand, which includes both business-to-business and business-to-consumer marketing. Johnson has focused on building the marketing function within Experticity over the past three years; the company went from a very limited email program to one that serves up more than 40 million messages. She also spearheaded the development of a new brand identity, which will be launched later this year.
Johnson says she most enjoys being able to create something new. “Our company is trying to create a new category in the marketplace. This is both incredibly rewarding and incredibly challenging. It forces a constant cycle of innovation and experimentation. We don’t get to inherit someone else’s playbook; we have to make our own. Who wouldn’t want front row access to that type of adventure?”
Prior to joining Experticity, Johnson attended the University of Montana where she received a bachelor’s degree in marketing. She then began a career in marketing, crafting digital marketing strategies for companies like Columbia Sportswear and Ancestry.com. Since Joining Experticity, she has led the company’s marketing team and helped top brands across all industries connect with category influencers to drive smarter conversations and better buying experiences.
More information here: http://www.utahbusiness.com/inga-johnson-30-women-to-watch/
Experticity helps brands with marketing through real-life influencers, including retail associates. They have built the world’s largest community of influential category experts, connecting them with the world’s top brands to create a new breed of buying experience — one that is informed, genuine and mutually beneficial. Experticity’s community of more than a million experts is comprised of industry professionals, category opinion leaders and influential retail sales associates who are actively sought out for trusted recommendations on what to buy. To learn more about Experticity and how its rapidly growing community of brands and experts are transforming today’s buying experience, visit experticity.com.