“There is a distinction to be made between labeling something as an advertisement and telling the consumer who the content is from,” – Jon Steinberg, President & COO, BuzzFeed
Can you tell the difference between content created by a brand and content created by a user? You’re not the only one, last week the FTC addressed this issue head on with a discussion on native advertising. So we went to our friends at WOMMA to create a discussion about user generated content (UGC) permissions, and what it means to you.
Monica Gostkiewicz, Marketing and Social Media Coordinator at WOMMA, and Lauren Gould, Marketing Manager at ReadyPulse want to hear your insights. Follow the conversations via #WOMMAChat, and @WOMMA and @ReadyPulse.
- What is the concept of native advertising?
- Do you know what the social terms and conditions are, and fully read them before accepting?
- Have you ever felt that your user permissions have been violated? How?
- Do you think user generated content (UGC) is effective for brands to use? Why?
- Does a brand need permission to use UGC? Why or why not?
- Do you feel more loyal to brands that ask permission?
- Does asking permission show brands respect customers?
- Do you want control over where you content is displayed online?
- In the end, do you want to be notified when and where your content is used?