Regardless if you like it or not, influencer marketing works and it’s gaining traction with brands and marketers everywhere. There’s so much content floating around that it’s difficult to cut through the noise and get the customer’s attention.
By orientating your marketing activity around brand advocates, you have a greater chance of reaching and retaining consumers. Influencer marketing is the gift that keeps on giving because it delivers results. See the most significant benefits of using influencers as part of your marketing strategy.
Reach more Customers & New Audiences
The most powerful way to place a brand’s message before an interested audience is through a voice they trust. People have lost trust in ads and are relying on recommendations from family and friends when considering if they’ll purchase a product or service. Influencers give brands an entry into new audiences and potential customers outside of their network.
Influencers Drive Purchases & Traffic
The ROI of influencer marketing is there. Savvy analytical marketers are quickly realizing the power of influencer marketing to drive sales, signups and app installs. They’re not just going on a hunch, there’s data to back up this potential power. In a recent study, McKinsey found that consumer-to-consumer word of mouth generates more than twice the sales of other forms of paid advertising.
Most will Share Posts Outside of their Agreement
According to a study conducted by the content marketing company, Contently, 72 percent of influencers share additional posts about their sponsors for free, outside of their agreement. This means you’re more likely than not to get more out of your influencer marketing campaigns than initially planned. I’m sure no brand would complain about this fact. Influencers are advocates and loyal fans who believe in the messages and products they’re spreading.
Customers acquired through word-of-mouth have a 37 percent higher retention rate. (Deloitte) The influencer-brand relationship is critical to the success of your campaign and the amount of customers you get to come back. Instead of leading shoppers into a funnel, influencer marketing focuses on the process and the entire buyers’ journey. Influencers play a huge role in leading buyers through a purchasing journey from start to finish.
Influencer marketing has the potential to deliver great results for your business and increase sales. When the elements outlined in this article are in perfect harmony, your campaigns will produce metrics that’ll have you grinning ear-to-ear. Honesty and transparency are the key components that’ll allow you to share in the gift that keeps on giving.